Posts Tagged ‘IndyCar’

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Monday, March 19th, 2012

Race Preview Notes and Quotes: Grand Prix of St. Petersburg

 

 

Marco Andretti, Team RC Cola Chevrolet, No. 26

 
 
The St. Petersburg Grand Prix will be the 100th career IndyCar start for the 25-year old Andretti, who is now entering his seventh season of IndyCar racing. Andretti commented on the upcoming season with Andretti Autosport teammates Ryan Hunter-Reay and James Hinchcliffe.

“We’re three guys with the same goal in mind. We’re all big-picture thinkers. We’re going to work together, we’re all going to be truthful to each other and we’re going to work to the last lap because that’s the only way we’re going to be able to beat these bigger teams… We all want to win races. It’s all business with us, and the business is racing. We’re going to just focus on winning races, period.”

Andretti is excited about the racing debut of the new DW12 chassis and the twin-turbo Chevrolet engine, both of which match his aggressive driving style.

“(The new car has) been great. It’s been a lot of fun. It’s actually not that different from the old car. I always say it still has four wheels, so a lot of the things that worked on the old car are working now. It actually has more grip and more downforce, so that’s always fun for a driver. It’s been great working with Chevy. You can work with their engineers on boost maps and certain things to match (my) driving style.”

Did You Know: Marco will wear a special helmet this weekend in tribute to his friend, the late Dan Wheldon. The paint scheme combines Andretti’s traditional look with a “Lionheart” design on the back of the helmet like Wheldon had worn.

 

 

James Hinchcliffe, Team GoDaddy.com Chevrolet, No. 27

 
 
The 2012 Honda Grand Prix of St. Petersburg will be Hinchcliffe’s first time racing in the IZOD IndyCar Series on the streets of St. Pete.

“I’m beyond excited to race in St. Pete this weekend. It will be my first time racing this circuit after sitting out last year waiting on sponsorship to come through. It’s such a good feeling being able to start the season with everyone else – knowing I have a secure ride with a great sponsor and I get to be a part of it all from the start. This is going to be a huge weekend for IndyCar with the new DW12 and three engines manufactures – it will be the most wide open season opener we’ve had in a long time. I’m anxious, excited and nervous but really looking forward to it.”

Hinchcliffe is looking forward to a strong season in the No. 27 machine with the new relationship formed between the Canadian, Andretti Autosport and GoDaddy.com.

“It’s been awesome working with Andretti Autosport in the build up to the season, through all the testing and preparation. The chemistry is great right now. I feel like we have raced together for years and we haven’t even hit the first race yet! Working with Go Daddy has been such a blast as well. It’s one of the coolest sponsors in sports and we have already had a lot of fun together, but now it’s time to get results together.”

Did You Know: James pays tribute to two open-wheel racing greats in his helmet design. Both the late Greg Moore and late Dan Wheldon are honored in his helmet’s paint scheme. The helmet also features a lighter as James is a collector of antique and unique lighters.

 

Ryan Hunter-Reay, Team DHL/Sun Drop Citrus Soda Chevrolet, No. 28

 
 
Hunter-Reay, a resident of Fort Lauderdale, is looking forward to racing on the seaside streets of St. Petersburg, and hopes his dart-throwing is accurate.

“The street courses are difficult because they’re constantly changing. You start the weekend with city streets and, because of the build-up of rubber, by the end of the event you have a full-on racetrack. But trying to predict that progression is like throwing darts blindfolded. It’s so unpredictable the key is to work to maximize each session. We’ve done our homework, and the Andretti team has always had good street-course set-ups, so we want to go right out and be at the front.”

Hunter-Reay has already spent more than 30 days in a racecar since the first of the year, testing his IndyCar and racing in the Rolex 24 at Daytona and the 12 Hours of Sebring. The constant action has the 32-year-old driver ready for this season like never before.

“This has been the most useful off-season I’ve ever had. Training is helpful (to stay in physical condition), but there is no substitute for seat time, no matter what kind of racecar it is. It’s the most useful way a driver can prepare. When I hit the track (for the first practice at St. Petersburg), I won’t have any rust because I’ve been in a racecar so much. It helps when your mind is constantly focused, working on set-ups and how to get the most out of the car each time.”

Did You Know: Ryan scored nine top-10 finishes in the final 11 races of 2011, including a victory at New Hampshire Motor Speedway.


Conway and @FollowAndretti Car Lead Qualifying Effort for Andretti Autosport

Saturday, July 9th, 2011

07.09.11 – Team @FollowAndretti driver Mike Conway led the No. 27 car to the Firestone Fast Six today at the Honda Indy Toronto and will start in the fourth position in tomorrow’s race.

Team DHL/Circle K/Sun Drop Citrus Soda driver Ryan Hunter-Reay also had a good qualifying session, ultimately ending up in P8. Team Venom Energy Drink driver Marco Andretti will start P20 while GoDaddy.com driver Danica Patrick will start P21.

In Firestone Indy Lights qualifying, the two Andretti Autosport drivers had a strong showing. Stefan Wilson will start in the second position, while Peter Dempsey starts in P3.

Coverage of the Honda Indy Toronto on Versus begins with the Firestone Indy Lights race at noon (Eastern) and continues with the IZOD IndyCar Series race at 2 p.m. (Eastern).

For photos from the Honda Indy Toronto, click here.

 

Andretti Autosport Brings Social Media to the Fast Lane with IndyCar Entry

Thursday, July 7th, 2011

Mike Conway to Promote Team’s Real-Time Fan Engagement on Twitter Powered by ExactTarget with Entries in Toronto and Edmonton

07.07.11 – Andretti Autosport will combine the speed of IZOD IndyCar Series racing and the real-time engagement of social media with the #27 Team @FollowAndretti car, driven by Mike Conway, at the Honda Indy Toronto and Edmonton Indy races on July 10 and July 24.

Featuring the team’s Twitter handle @FollowAndretti, the car is a first in the series to prominently invite fans to interact with team drivers, strategists and crew on and off the track via Twitter.

Powered by global interactive marketing provider ExactTarget, an associate sponsor of Andretti Autosport, the interactive marketing campaign offers fans the opportunity to receive exclusive content on Twitter and allows for real-time interactions from the team before, during and after the race. The effort also invites fans to register for email alerts and trackside update emails featuring exclusive videos, including interviews with drivers, team owner Michael Andretti and crew members.

To kick off the campaign, the team released a new video online that brings fans into the Andretti Autosport race shop for a behind the scenes look at race preparation and insights from Andretti Autosport Chief Marketing Officer John Lopes and ExactTarget Chief Marketing Officer Tim Kopp. To watch the video on YouTube, click here.

More than 20 percent of consumers read Twitter updates at least monthly, according to ExactTarget’s “Subscribers, Fans, Followers” research series, and more than 75 percent of consumers that follow at least one brand on Twitter subscribe to at least one brand’s email marketing.

TIM KOPP [@TBKOPP], CHIEF MARKETING OFFICER, EXACTTARGET:
“Social media provides a unique opportunity for brands to interact with consumers in real time and deliver personal interactions that build loyalty and ultimately drive sales. The Andretti family is legendary for their innovation on the track, and once again they are breaking new ground by engaging fans in real time through a new cross-channel marketing campaign that offers fans engagement on Twitter and email.”

MICHAEL ANDRETTI [@MICHAELANDRETTI], CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ANDRETTI AUTOSPORT:
“In a sport like IndyCar racing, speed is more important than anything—it’s what we live for. But away from the track, speed is important too. Twitter gives me and the team an outlet to talk directly to fans in real time, which really wasn’t possible even just a few years ago. It’s made a huge difference in how Andretti Autosport and our drivers can connect to fans and sponsors, and I think partnering with ExactTarget has put us in the position to do even more.”