Posts Tagged ‘Andretti Autosport’

Conway and @FollowAndretti Car Lead Qualifying Effort for Andretti Autosport

Saturday, July 9th, 2011

07.09.11 – Team @FollowAndretti driver Mike Conway led the No. 27 car to the Firestone Fast Six today at the Honda Indy Toronto and will start in the fourth position in tomorrow’s race.

Team DHL/Circle K/Sun Drop Citrus Soda driver Ryan Hunter-Reay also had a good qualifying session, ultimately ending up in P8. Team Venom Energy Drink driver Marco Andretti will start P20 while driver Danica Patrick will start P21.

In Firestone Indy Lights qualifying, the two Andretti Autosport drivers had a strong showing. Stefan Wilson will start in the second position, while Peter Dempsey starts in P3.

Coverage of the Honda Indy Toronto on Versus begins with the Firestone Indy Lights race at noon (Eastern) and continues with the IZOD IndyCar Series race at 2 p.m. (Eastern).

For photos from the Honda Indy Toronto, click here.


Andretti Autosport Brings Social Media to the Fast Lane with IndyCar Entry

Thursday, July 7th, 2011

Mike Conway to Promote Team’s Real-Time Fan Engagement on Twitter Powered by ExactTarget with Entries in Toronto and Edmonton

07.07.11 – Andretti Autosport will combine the speed of IZOD IndyCar Series racing and the real-time engagement of social media with the #27 Team @FollowAndretti car, driven by Mike Conway, at the Honda Indy Toronto and Edmonton Indy races on July 10 and July 24.

Featuring the team’s Twitter handle @FollowAndretti, the car is a first in the series to prominently invite fans to interact with team drivers, strategists and crew on and off the track via Twitter.

Powered by global interactive marketing provider ExactTarget, an associate sponsor of Andretti Autosport, the interactive marketing campaign offers fans the opportunity to receive exclusive content on Twitter and allows for real-time interactions from the team before, during and after the race. The effort also invites fans to register for email alerts and trackside update emails featuring exclusive videos, including interviews with drivers, team owner Michael Andretti and crew members.

To kick off the campaign, the team released a new video online that brings fans into the Andretti Autosport race shop for a behind the scenes look at race preparation and insights from Andretti Autosport Chief Marketing Officer John Lopes and ExactTarget Chief Marketing Officer Tim Kopp. To watch the video on YouTube, click here.

More than 20 percent of consumers read Twitter updates at least monthly, according to ExactTarget’s “Subscribers, Fans, Followers” research series, and more than 75 percent of consumers that follow at least one brand on Twitter subscribe to at least one brand’s email marketing.

“Social media provides a unique opportunity for brands to interact with consumers in real time and deliver personal interactions that build loyalty and ultimately drive sales. The Andretti family is legendary for their innovation on the track, and once again they are breaking new ground by engaging fans in real time through a new cross-channel marketing campaign that offers fans engagement on Twitter and email.”

“In a sport like IndyCar racing, speed is more important than anything—it’s what we live for. But away from the track, speed is important too. Twitter gives me and the team an outlet to talk directly to fans in real time, which really wasn’t possible even just a few years ago. It’s made a huge difference in how Andretti Autosport and our drivers can connect to fans and sponsors, and I think partnering with ExactTarget has put us in the position to do even more.”