2.27.14 – CINSAY, the leader in social video e-commerce technology and Andretti Autosport, the championship race team, has announced an exclusive deal to create what is already being described as the racing fan’s ultimate dream come true. The new venture launched in beta a little over a month ago is becoming a large-scale global racing network of live, archived and exciting video footage with exclusive apparel and limited edition items available worldwide on AndrettiTV.com and ShopAndretti.com. Fans will have access to free, live-streaming video of the race facilities, special upcoming online pay-per-view events offering unique behind the scenes content and limited-edition merchandise..
Exclusive Video and Limited Edition Race Merchandise
Fans around the world will have access to the online race network via AndrettiTV.com which will include views of the Andretti facilities and operations on a multi-patented video commerce platform. In addition, there will be featuring broadcast-quality HD videos, 24/7 live video feeds, eCommerce and collectible, branded on-demand apparel and merchandise via Cinsay’s personalized merchandise division, Cinsay On Demand.
Now with the ability to peek behind the curtain, fans will, for the first time, receive a behind-the-scenes video experience from the garage area at race events and from Andretti Autosport’s very own racing headquarters. The site will feature all INDYCAR race schedules and will stream 24-hours and 7-days each week via the online racing portal with featured video embedded on the AndrettiTV.com and ShopAndretti.com websites. Making the racing experience even more personal, fans can engage various race personnel during normal hours via their upcoming personalized profile pages.
Race fans around the world will also be able to share their favorite AndrettiTV video with friends via social media outlets including Facebook, Twitter, Google+ and LinkedIn via Cinsay’s Video Smart Store™ Technology (VSS) globally. Not only is the video syndicatable via social media and email, but is also embeddable into sites like Facebook and WordPress. The related merchandise offered within the video has full ecommerce capabilities and can be shared all over the world, with anyone, anytime and anywhere. AndrettiTV visitors will even be able to watch on mobile devices from their homes or the grandstands for up-close views, and will be able to purchase merchandise right from their smartphones for a Watch, Shop, and Share™ experience.
Cinsay On Demand services will provide branded and unique merchandise, manufactured in the USA along with global fulfillment services for merchandise sales under the licensed Andretti Autosport brand.
Cinsay’s video production group will assist in producing media content for Andretti Autosport pay-per-views and race fan subscriptions to live views, archived materials and searchable video.
“The ability to incorporate media, eCommerce, and advanced analytics all under one technology solution is huge for us,” said Starke Taylor, Partner with Andretti Sports Marketing. “The ability to create new content and merchandise takes Andretti to a whole new level in racing and fan engagement via CINSAY’s social commerce platform,” Taylor added.
A World-class Racing Dynasty
Voted, “Driver of the Century”, Mario Andretti holds the top spot in motorsports. Spanning four decades and driving virtually every type of race car, he has won over 100 races in major championship categories. His son, Michael Andretti has won over 40 Indy car races and grandson, Marco Andretti is now the most followed IndyCar driver in the USA, Canada and Brazil.
81.5% of American males are familiar with the Andretti name. Mario Andretti is #1 on the N-Score list of top athletes in motorsports and #24 on the N-Score list of top all-time athletes across all sports. Michael Andretti is #21 on the N-Score list of top athletes in motorsports. Millions of race fans worldwide passionately follow the three generations of Andretti.
“We are thrilled to be joining forces with the Cinsay team. The excellence in teamwork and technology they bring to Andretti Autosport will propel us into the forefront of worldwide fan engagement from the pits to the paddock, to inside our race facility located in Indianapolis, in a way the fans have not seen before,” said Michael Andretti. “We looked at many options using video players and ecommerce, but the choice was clear as only Cinsay had the complete package of social video ecommerce technology that has been delivering results for others. Their deep analytics ensures that both the fans and our advertisers are provided the best possible online experience,” Andretti added.
“This three-generation racing family stands out front in racing history. In terms of winnings, branding, promotion and longevity, the Andretti Autosport team makes a perfect fit for Cinsay’s technology,” said Christian Briggs, CEO and Founder of Cinsay. “Andretti is known for winning, using innovation and deploying technology in pursuit of victory – and those attributes are synonymous with the Cinsay brand,” he added.
“Joining the Andretti team and having Cinsay as a sponsor and technology partner is very thrilling,” said, Carlos Munoz, driver for Andretti’s #34 Honda Indy car. “My fans from all over the world can now watch online, shop inside the CINSAY Video Smart Store and share everywhere. I can even check in on my guys as they prepare the car for each race live via AndrettiTV.com!” Munoz added.
The new AndrettiTV.com powered by Cinsay will officially launch April 2014 with Cinsay serving as the title sponsor for the #34 Indy car driven by rookie sensation Carlos Munoz. To learn more about Cinsay and Andretti Autosport, visit www.AndrettiAutosport.com.